5D | Design is Change (DisC)
How Storytelling Can Change the World

Description/Mission:

Design is Change (DisC) explores and nurtures entertainment and narrative cross-media’s role and impact as social change and humanitarian designers in building a better world.

DisC is creating conversations and questions about dynamic, mission-driven design, emerging technologies and narrative media in service of social and sustainable change. These conversations also investigate influences and responses, and perceived and real-world outcomes resulting from convergent media’s accelerating shift towards a scenario-driven immersive world.

5D/DisC is producing a year long event series beginning in Fall of 2009 called, “How Storytelling Can Change the World,” scheduled at venues across the country including the MoMA in New York, the Hammer Museum in Los Angeles, and Aquarium of the Pacific in Long Beach, bringing together 5D designers and innovators with leading humanitarians and social change organizations, to create previously unimagined collaborations.

"5D | Design is Change explores
world building and immersive design
in service of social change, transforming how we design places in media to help guide how we design our emerging real future."

The 5D: Future of Immersive Design Conference is a leading entertainment industry design, technology and innovation conference and is the platform for exploring the present and future of immersive design, and its impact on all aspects of the creative media space. www.5Dconference.com

Events Schedule - updated Oct 22
Items in yellow are preliminary and unconfirmed.

Event 01
Imagination at Play:
Replay Your World
October 21, 2009 @ MoMA NYC
• Katie Salen, Institute of Play
• Paola Antonelli, MoMA
• Diana Lind, Next American City
• Clifford Pearson, Architectural Record, moderator

The 5D: Future of Immersive Design Conference is pleased to present the first in a year long event series called 5D: Design IS Change "How Storytelling Can Change the World" which features Paola Antonelli, Senior Curator of Architecture and Design at MoMA; Katie Salen, Exec. Director of Quest to Learn, a new school in NYC where students 12-18yrs learn through interaction with digital games; and Diana Lind, Editor in Chief of Next American City, a magazine about making cities better. Speakers will engage in presentation and dynamic discussion with the audience exploring conceptual and contextual narratives for "(re)play(ing) our worlds," and how play in digital space inspires new ways of imagining our communities. Students at Quest to Learn will be presented with a project to design games to "Replay Their World". Moderated by Clifford Pearson, Senior Editor of Architectural Record. Go to DisC @MoMA on 5D website

Event 02 (in development)
Language and World Building
December 3, 2009 @ Hammer
• JoAnn Kuchera-Morin, AlloSphere (100%)
• Amber Case, Cyborg Anthropoogist (100%)
• Kevin Carpenter, Hanson Robotics (100%)
• Paulynn Cue, moderator
• Next American City

VIDEO FROM HAMMER MUSEUM

EVENT POSTING ON AIGA

How can our deeper understanding of language inform our designs for a better world? How does design of new language allow us to determine the influence and direction of the worlds we build? As storytellers and world builders in immersive media, how can we use new language in storytelling to change the world?

These and other questions about the humanitarian role and responsibility of immersive design will be explored at 5D | Design is Change "The Language of World Building" at the Hammer Museum in Los Angeles on December 3, 2009. Three of the world's leading innovators in data visualization, computer science, robotics, software engineering, communications, and human and digital anthropology will examine and discuss design and experience of language, its use in narrative technologies, its impact on human understanding, and its role in social change to create better digital and real worlds.

Event 03
Human Life....
Oceans on the Edge or other oceans related+5D
Feb 14, 2010 @ Long Beach/Aquarium of Pacific
• Silvia Earle (100%)
• Stewart Brand
• Tom Bowman
• Jerry Zucker
• Jerry Schubel, CEO Aquarium (100%), moderator
• Next American City

This program, which will discuss how to save human existence on earth, was mostly developed by Jerry Schubel. The subject which includes discussion around geo-engineering earth's atmosphere and employign GMO crops, is a direct challenge to the positive, truly sustainable platform of Design is Change and the DisC event series sponsors. Knowing this, we are excited for a lively and provokative discussion. Happily, the event has garnered so much interest and RSVP's, that the venue was moved from the Aquarium of the Pacific to the Convention Center in Long Beach, where we anticipate an audience of 400-500 people.

Event 04 (in development)
Sustainable Futures...
April 22, 2010 @ Hammer
• Majora Carter (100%)
• Next American City
• Day workshop with local grassroots orgs

Event 05 (in development)
CCA
end May/early June 2010 San Francisco CCA
• Next American City
• Peggy Weil
• Nonny de la Pena, Immersive Jouralist
• Emily Pilloton
• Kellee Santiago

Event 06 (in development)
Open Theme/Title...
late July 2010 Location OPEN
• Next American City

Event 07 (in development)
Open Theme/Title...
September 2, 2010 @ Hammer
• Next American City

Event 08 (in development)
Designing our Emerging World
October 2010 @ University Art Museum CSULB
• Next American City
• Design Matters (Focus - workshops)
• Thomas Lovejoy
• John Thackara
• Bruce Mau
• Neville Mars
• Jason Silva (100%)
• Bring back previous speakers for breakout talks

Participants

Scheduled:
Paola Antonelli, MOMA-NY
Katie Salen, Institute of Play, NYC
Clifford Pearson, Architectural Record, NYC
Diana Lind, Next American City, PA
Jo-Ann Kuchera-Morin, Allosphere, UCSB
Majora Carter, MCG, NYC (TED profile)
Silvia Earle, TED 2009 Prize
Jerry Schubel, Aquarium of the Pacific, LB
Amber Case, Cyborg Anthropologist
Kevin Carpenter, Hanson Robotics

Credits and Contact

Paulynn Cue is founder, curator and executive-producer of
5D | Design is Change.

DisC is seeking additional 5D core/community participants throughout program. Please contact Paulynn Cue

Media Sponsors:
Next American City (100%)
Communication Arts
Core 77
GOOD Magazine
PSFK
FLYP
ID

Corporate Sponsor:
Unified Field Corporation (100%)